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Solid understanding of Marketing Cloud email tracking and reporting capabilities (link tagging, impression regions, etc.).
#Automation studio exacttarget update
Leverage AMP script and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.Personalize email content for custom customer experience (i.e Dynamic Content, Advance Dynamic Content, AMPscript, etc.).Build and execute email marketing campaigns using Content Builder.Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.Test Marketing Automations with dynamic content and multiple user paths.Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API, for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.Enable and Execute Marketing Automations.Execute marketing automation, email marketing and content strategies for campaign execution.Document all system updates and solutions.Manage updates and maintenance of Marketing Cloud Connector and custom preference center.Prepare and update Marketing Cloud platform for each Salesforce Marketing Cloud release.Configure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc).Support the Marketing Cloud platform and users while building, and maintaining functionality:.3+ years of experience executing marketing automation using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, and Automation Studio, SSJS, AMP script, REST and SOAP APIs integration.5+ years of total experience in front end technologies development and Salesforce.Engage with business stakeholders to understand required capabilities, integrating business knowledge with technical solutions for the Salesforce implementation.Design, develop and deliver Marketing Automation solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns.Job Title: Salesforce Marketing Cloud Developer Marketing automation using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, and Automation Studio, SSJS, AMPscript, REST and SOAP APIs integration Role: Salesforce Marketing Cloud Developer